Moving Day: The Ins and Outs of Moving Your Site

Have you been contemplating changing your blog hosting site? Fear not! It’s probably easier than you think. (complete with “Moving Checklist”)

The Daily Post

Image via Matthew W. Jackson Image via Matthew W. Jackson

I started my first blog when I was 25 and headed off on a backpacking trip across Southeast Asia. I wanted to keep a record of my travels for my friends and families to enjoy, and I chose Blogger as my platform.

Blogging turned out to be so much fun that I decided to keep it up when I got home, but by that time, I knew more about what I was looking for in a platform, and so I started my second blog on WordPress.com. (Granted, I’m a bit biased now, but this was years before I worked here, I promise.)

Years later, my new WordPress.com blog had come to feel like my online home, and I was sad that my old travel posts were lingering on a blog elsewhere that I never looked at. Enter the importer.

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Repeat Tweet? Why Twitter Doesn’t Have This Option, And You Shouldn’t Either

repeat tweet: why twitter doesn't have this option and you shouldn't either

Let me be completely clear, repeat is not  the same as retweet. We’re fans of the popular “Retweet” button ourselves, but we’re talking about the repeaters. You know who they are. We’ve all got that one person in our news feed we’re just too lazy to stop following. They drew us in with one potentially interesting post and then proceeded to post it again. And again. And again. They seem to believe the same 2 or 3 tweets repeated daily, sometimes hourly, (just in case you didn’t catch it during one of the other 18 hours you’re awake) is a great marketing technique.

Wrong.

We hate to be the ones to burst the repeat bubble, since it’s so easy to be seduced by the lack of creativity and ease associated with it, but shoving the same exact thing in your audience’s face is not more likely to make them bite. There’s been enough stories about quality versus quantity produced that we shouldn’t have to cover it. Yet here we are, pounding away at the keyboard to remind our fellow man (or woman) Twitter Rule #201: Just because it’s 140 characters, it’s still spam.

 

So what are you supposed to do in order to get your message across?

We realize it can seem like an uphill battle. There a LOT of people out there trying to fight in order to be heard, or rather seen, by the same people you are shooting for. The best method we’ve found to be seen is to be you, be fresh and talk back.

Be you.

Do we really have to explain this one? Your company is completely unique from every other company out there because of the “you” factor. You bring a little something special to the table with your style and voice. Use it. Maximize your personal charm to draw in the right customers. Are you funny? Great, people love to laugh. Are you super professional and direct? Great, spin that pro factor and start attracting the people who would only be drawn in by your personal touches to all the tweets, posts and copy you produce. Think of your company as a representation of yourself then add in some human touches to attract other humans.

Be fresh.

People don’t like stale pretzels, and they won’t like your stale copy. There’s a fine line between consistency and repetition when it comes to marketing. You want to remind your audience you’re still around, but in a unique way that keeps the customer coming back for more. Change up the message. Highlight different aspects of your knowledge or services. Partner up with people to cross audience divides. Are you totally lost? If you really have no idea how to do this, or you just don’t have the time in your day to tap into all your creative juices it’s OK. There are several professional marketers and copywriters whose job is to be unique and creative everyday on your behalf.

Talk back.

We don’t mean for you to talk back to your parents, and we don’t want to get any phone calls alluding to that. We want you to engage your customers on Twitter. Talk to them! We suggest something like: “thanks for the fav,”  “hey cool fill in the blank,” or the timeless “thanks for sharing.” Get the picture? Do something to start a conversation flowing (in 140 character or less) and let the salesy stuff organically bloom. They’ll appreciate it. We’ll appreciate it. Your parents will appreciate it too.

 

All joking and witty sarcasm aside, we want you to seriously consider your Twitter habits. Assess what you’ve been doing and if it’s working. Internet stalk the most successful marketers you can find and ask the question “are they hitting repeat?” Most likely not. They probably keep things fresh with new copy all the time. Follow suit.


Have something to add?
Let us know in the comments section or send us a tweet @tweet_nexus.

STOP! Don’t Get Played By A Web Design Player

dont get played by a web design player

The following statements are by a web designer: WordPress is now obsolete. HTML was recently discontinued due to major security leaks. Google trends was replaced by Google Analytics after people started noticing it was more useful. Social media is now thought to be more important to a business than having a website.

Any of this sound legit? (Hold your fire web design wizards!) This may (or may not) come as a shock to some of you that read our blog, but none of the statements we made were true. (We’re sorry we lied!)

Our point in showing them to you is that someone, somewhere, took this mixture of lies and opinions we blasphemously typed as fact. It’s not entirely their fault though, many people are either not educated enough about web design or they took these statements as truth because a web designer said so. In other words, someone just got played.

I can’t tell you how many of our clients have come to us complaining that their new websites are either not what they wanted or are already insufficient according to “this guy” they met. (“This guy” gets around a lot.)

 

“We just paid fill in the blank with a few thousand dollars for a brand new website. The designer assured us it would do everything we wanted, and now we had “this guy” tell us it’s outdated. He said we need to build a new website and use blah blah blah. Is that true?” (Actual quote from one of our clients…minus the blah blah blah.)

 

As much as I love our industry, the world of web design is just like any other – everyone has an opinion. Beware when entering the battle, because just like the war between cell phone providers, the other guy is always the bad choice.

We aren’t saying that you should disregard everything a web designer tells you, we’re just reminding all of you website owners to take what “this guy” says with a grain of salt. Remember, we’re the ones who eat, sleep, and breath code for a living, so we do know a thing or two. Most of the suggestions and opinions we have come from a good, knowledgeable place.

We suggest you use every “this guy” you meet as a call to action to review your website. It might be that you really did make a misinformed decision to let some shyster with a flashing banner obsession take all your money and leave you with a website that won’t fit your needs. (It happens!) Every other time, you just reaffirmed your website coolness and have our permission to immediately tweet how awesome you are to all your friends. (On your personal account.)

Here comes the shameless sales pitch, right? Wrong. We really do want to encourage website owners to do some research. Hire one or more consultants to review your website, knowing you are NOT going to hire them to build it without another opinion. Check out your competition, favorite websites, and least favorite websites to get a firm idea of you want. (You can also contact your local Small Business Center and chamber for unbiased help. Many of them have on-call consultants to review your website and SEO.)

Now here’s the shameless sales pitch. If you need a little help getting started, need an extra opinion, or just need to get the ball rolling on your new killer website – email us. We’re ready to do our jobs and make sure you can confidently tell the next “this guy” to step off.

Retract the claws!: Top 5 Ways To Respond to Social Media Catfights

 

We’ve all seen virtual catfights. Sometimes there’s a slow build up of purposely vague posts and other times there’s no warning before it strikes, but when you mix people with more people….a catfight is sure to breakout somewhere. Whether it be on our personal social media pages, in the press or even in our office, the best thing to do is be prepared. After witnessing many a knockout, comment frenzied, online fight we’ve compiled these 5 ways best to respond to someone (or someones) trying to infect you with cat scratch fever.

 

Don’t
Just like your momma always told you, “Ignore the bullies.” Sometimes the best way to win is to be the bigger person and not respond. Don’t feed into the chatter and don’t get involved. If you’re a business or a business professional, it may make you seem unprofessional to be seen in an online argument (especially if you’re instigating it). If you have a job – look out! Companies have been turning to social media and other sources to determine if their employees are good representatives of their company. Don’t let a social beef ruin your career.

Make it a private affair
If the topic or discussion is truly something you feel strongly about then send a private message or pick up the phone. Let the other party know you don’t feel comfortable airing your dirty laundry online, but you’d be happy to speak one on one in order to clear up a situation you feel is important. If you don’t know the person well enough to be able to pick up the phone, send an email, text message or (brace yourself for this one) send a written letter, then perhaps you don’t have enough reason to carry the conversation any further regardless. If you can’t make it private, does it really have enough weight on your life to get worked up about?

Be Switzerland
Neutrality is usually a safe way to go. If it’s not your fight – butt out. We can’t even count how many times we’ve seen people, wholly unrelated to the fight, get sucked into virtual drama. If something doesn’t directly affect you or your business, just stand on the sidelines or remove yourself from the situation (by this, we mean uncheck the “email me when there are new comments” button to the thread or post).

Be a “one and done” person
Sometimes a quick acknowledgement that someone’s comment or side was noted can be enough to pacify them. We all, deep down, just want people to know who we are (hence the “social” in social media). We’ve found this way to be one of the most effective responses to preventing or responding to hostility. A quick, “Thank you for your input. I (or we) will make sure to take it into consideration,” is often all you need.

Dazzle them with your wit and creative response to the point that you confuse them into an inability to respond and effectively declaw your opponent
We’re going to say upfront, that we don’t recommend this one unless you are a character from the Big Bang Theory, one of the writers for the Epic Rap Battles of History, or a professional comedian. If you fall into one of these two categories, please tag us so we can read your (probably) amusing response. If you don’t fall into one of these two categories, you might be the one exposing yourself to more fire and banter than previously anticipated. (Or you just made yourself look dumb….really, really,dumb. Epic fail.)

 

Whichever way you choose to deal with virtual catfights, remember the Internet it supposed to better our world and understanding, not be a platform for squabbles.

 

And here are some other words and memes that sum up how we feel about virtual drama.

Don’t start nothing, it won’t be nothing.

twitterDrama